Ray of sunshine
Target’s 2022 spring summer collection lanch positions the brand as a ray of light for it’s
customers; a beacon of joy, hope and discovery. A destination
that brightens their world even in the smallest of ways, and celebrates the simple
pleasures that bring sunshine into their lives.
Creative Direction Nicole Mandile
Art Direction Emma Borlase
Production Hayley McPhail
Production Marnie Grant
Photography Georges Antoni
DOP Joey Knox
Director Renny Wijeyamohan
Edit Geri Docherty
Grade Crayon
Styling Rachel Wayman
Beauty Stoj Bulic
Hair Alan White
Talent Domino McCathrion, Bernadette Anker, Noah Tumataroa
Retouching Visual Thing
Deliverables:
POS, eDM, paid and organic social.
Stills and video.
Target Australia, 2022. Art direction and graphic design.
Campaign (womenswear, menswear)CampaignCampaign (womenswear)Campaign (womenswear)Campaign (kidswear, toys)Front of store POSFront of store POSCampaign (homewares)Campaign (homewares)