Emma Borlase



Art director and graphic designer.

Specialising in fashion retail marketing, I bring concept-driven campaigns to life across digital and print mediums.

With a passion for aesthetics and a strong grasp of brand storytelling, I approach every project with thoughtful curiosity and attention to detail. 

Currently based in Naarm/Melbourne, Australia. 
 

CV available on request.
Email

My favourite things



The ‘My Favourite Things’ campaign showcases essential items for Target customers to love, day after day, with a focus on price and quality callouts. We wanted the campaign to feel joyful, and capture the everyday family moments that the core products play into.

Creative Direction Nicole Mandile
Art Direction Emma Borlase
 Production Rebecca Rocks, Hayley McPhail

Photography Georges Antoni
Motion Claudia Rose
Edit Geri Docherty
Grade Crayon
Styling Rachel Wayman
Beauty Linda Jefferyes
Hair Alan White
Talent Phoebe Ghorayeb and Valentina, Siddy & Zaki
Retouching Visual Thing


Deliverables:
Out of home, POS, eDM, paid and organic social.
Stills and video.
Target Australia, 2023. Art direction and graphic design.


Campaign
Campaign
Store window POS
Front of store POS
Out of home (womenswear)
Out of home (homewares)
Out of home (kidswear)