Emma Borlase



Art director and graphic designer.

Specialising in fashion retail marketing, I bring concept-driven campaigns to life across digital and print mediums.

With a passion for aesthetics and a strong grasp of brand storytelling, I approach every project with thoughtful curiosity and attention to detail. 

Currently based in Naarm/Melbourne, Australia. 
 

CV available on request.
Email

Mimco social content



Creative Direction Sophie Pike
Art Direction Emma Borlase
 Styling Kelsey Menadue

Production Brooke Smith
Photography Isa Sanchez
Motion Darwin Schultz
Edit Capturelab
Beauty Victoria Baron
Hair Michele McQuillan
Talent Lily Rendall, Achok Akoi, Grace Monfries


Deliverables:
eDM, organic social.
Stills and video.
Mimco, 2024. Art direction.


Social
Social
Social
Social
Social

Mimco x Elle Ferguson



A bespoke jewellery capsule created in Melbourne by two iconic Australian brands, Mimco and Elle Ferguson. Inspired by a shared passion for the spirit of travel, the joy of collecting and the charm of vintage jewel, this collection pays homage to the unique allure of Elle’s favourite destinations: Bondi, Paris and Los Angeles.

Creative Direction Sophie Pike
Art Direction Emma Borlase
 Styling Kelsey Menadue

Production Brooke Smith
Photography Georges Antoni, Isa Sanchez
Motion Ribal Hosn, Darwin Schultz
Edit Ribal Hosn
Styling Catarina Scardino
Beauty Victoria Baron, Noni Smith
Hair Michele McQuillan, Dane Wakefield
Props Tom Anson Mesker
Retouching Sarah Donvito


Deliverables:
Website, POS, eDM, paid and organic social, PR rollout.
Stills and video.
Mimco, 2024. Art direction.


Campaign
Campaign
Social content
Social content
PR event rollout
PR event rollout
Meta stories

Design Code



Creative Direction Sophie Pike
Art Direction Emma Borlase
 Styling Kelsey Menadue, Davina Cox

Motion Jack Younger
Edit Capturelab
Sound Rohan Newman
Photography Lillie Thompson



Deliverables:
Website, paid and organic social.
Stills and video.
Mimco, 2024. Art direction.


Website

Modern Heroine



April campaign.

Creative Direction Sophie Pike
Art Direction Emma Borlase
Styling Kelsey Menadue, Davina Cox

Production Brooke Smith
Photography Simon Lekias, Lauren Bamford
Motion Ribal Hosn, Darwin Schultz
Edit Ribal Hosn, Capturelab
Sound Adam Rajab
Styling Catarina Scardino
Beauty Kellie Stratton
Hair Lok Lau
Props Tom Anson Mesker
Talent Stella Hanan, Nabila Leunig, Serena Wardell
Retouching Sarah Donvito


Deliverables:
Website, POS, eDM, paid and organic social.
Stills and video.
Mimco, 2024. Art direction.


Social
Website
Campaign
Jones Magazine Ad

Design Code: Ballroom Blitz



Creative Direction Sophie Pike
Art Direction Emma Borlase
 Styling Kelsey Menadue, Davina Cox

Motion Ribal Hosn, Jack Younger
Edit Capturelab
Sound Rohan Newman
Photography Lillie Thompson, Lauren Bamford, Georges Antoni
Styling Catarina Scardino
Beauty Victoria Baron
Hair Michele McQuillan
Talent Nabila Leunig


Deliverables:
Website, POS, eDM, paid and organic social.
Stills and video.
Mimco, 2024. Art direction.


Social
Campaign

The Clash



July campaign.

Creative Direction Sophie Pike
Art Direction Emma Borlase
Styling Kelsey Menadue, Davina Cox

Production Brooke Smith
Photography Georges Antoni, Lauren Bamford
Motion Ribal Hosn, Darwin Schultz
Edit Ribal Hosn, Capturelab
Sound Adam Rajab
Styling Catarina Scardino
Beauty Victoria Baron
Hair Michele McQuillan
Props Tom Anson Mesker
Talent Signe Veiteberg, Kat Wu, Valya Fedotova
Retouching Sarah Donvito


Deliverables:
Website, POS, eDM, paid and organic social.
Stills and video.
Mimco, 2024. Art direction.


Campaign
Campaign
Campaign
Campaign
Campaign
Website
Social
Social

Ray of sunshine



Target’s 2022 spring summer collection lanch positions the brand as a ray of light for it’s customers; a beacon of joy, hope and discovery. A destination that brightens their world even in the smallest of ways, and celebrates the simple pleasures that bring sunshine into their lives.

Creative Direction Nicole Mandile
Art Direction Emma Borlase
 Production Hayley McPhail

Production Marnie Grant
Photography Georges Antoni
DOP Joey Knox
Director Renny Wijeyamohan
Edit Geri Docherty
Grade Crayon
Styling Rachel Wayman
Beauty Stoj Bulic
Hair Alan White
Talent Domino McCathrion, Bernadette Anker, Noah Tumataroa
Retouching Visual Thing


Deliverables:
POS, eDM, paid and organic social.
Stills and video.
Target Australia, 2022. Art direction and graphic design.


Campaign (womenswear, menswear)
Campaign
Campaign (womenswear)
Campaign (womenswear)
Campaign (kidswear, toys)
Front of store POS
Front of store POS
Campaign (homewares)
Campaign (homewares)

Natural style



Natural style highlights Target’s range of spring/summer product made from natural fibres, with a focus on their 100% European linen collection.

Creative Direction Nicole Mandile
Art Direction Emma Borlase
 Production Rebecca Rocks

Photography Nicole Bentley
Styling Rachel Wayman
Beauty Kellie Stratton
Hair Alan White
Talent Brianna Mellon, Kiara Masella, Samuel Barrie
Retouching Visual Thing

Deliverables:
POS, eDM, paid and organic social.
Stills and video.
Target Australia, 2022. Art direction and graphic design.


Campaign
Campaign
Campaign
POS windows
eDM
Social
Campaign
Campaign
Social
eDM

My favourite things



The ‘My Favourite Things’ campaign showcases essential items for Target customers to love, day after day, with a focus on price and quality callouts. We wanted the campaign to feel joyful, and capture the everyday family moments that the core products play into.

Creative Direction Nicole Mandile
Art Direction Emma Borlase
 Production Rebecca Rocks, Hayley McPhail

Photography Georges Antoni
Motion Claudia Rose
Edit Geri Docherty
Grade Crayon
Styling Rachel Wayman
Beauty Linda Jefferyes
Hair Alan White
Talent Phoebe Ghorayeb and Valentina, Siddy & Zaki
Retouching Visual Thing


Deliverables:
Out of home, POS, eDM, paid and organic social.
Stills and video.
Target Australia, 2023. Art direction and graphic design.


Campaign
Campaign
Store window POS
Front of store POS
Out of home (womenswear)
Out of home (homewares)
Out of home (kidswear)

AW23 favourites



We captured key pieces for the season - our ‘AW23 Favourites’ - that customers could buy into to stay warm and on trend during the economic downturn.

Creative Direction Nicole Mandile
Art Direction Emma Borlase
 Production Rebecca Rocks, Hayley McPhail

Photography Simon Eels
Motion Gemma De Maria
Edit Geri Docherty
Styling Simone Castro
Beauty Julie Provis
Talent Billie Smolsy, Beatrys Ponzoni, Billie Nyak, Brianna Mellon
Retouching Visual Thing

Deliverables:
POS, eDM, paid and organic social.
Stills and video.

Target Australia, 2023. Art direction and graphic design.


Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Pinterest
eDM